Why did tokyo pop fade-away?

I was watching a video on you-tube talking about the history of this company. There was one big noticeable over site that i did notice: Tokyopop didn’t loose popularity just because of the recession.

At the time Computers were just starting to become common in people houses and school where just starting to make IT a compulsory class (I remember when it was call ICT).

This allowed more people to communicate information to each-other on a grander scale.  To give an idea of what I’m talking about: YouTube stared in 2005, the recession started in 2008.

So what happened?

Toykopop had two big problems:

  1. Amazon
  2. forum bored’s

Why would you pay full price for there manga when you can get them for a penny online?

This company would throughout hundreds on manga’s….the problem was that they were poorly translated. It was actually better to read a fan translated scan then it was to buy a Tokyopop manga.

You can read article saying “this was not the case!” but, you have to understand something ells also factored into this, YENPRESS!

Do you know what is funny:

Yen Press was founded in 2006 by former Borders Group buyer Kurt Hassler and DC Comics VP Rich Johnson (who left the imprint in the fall of 2008).

“The release of TOKYOPOP‘s ‘Authentic Manga’ has been a phenomenal success for Waldenbooks. Reading the books right-to-left has presented no barrier to customers’ willingness to pick up great material at a great value,” said Kurt Hassler

It’s currently co-owned by Kadokawa Corporation and Hachette Book Group

Yenpress didn’t release as many manga’s as tokyopop but, the quality of the books were noticeably a load better then anything the other company could though out.

You have to understand that not only was the translation bad, the paper quality was getting so poor that the pages where transparent (it was hard to read due to the ink on the other side).

So what happened to tokyopop?

Answer: Yen press happened.

 

3 responses

  1. I think the loss of Kodansha titles and the launch of Del Rey was a huge blow to Tokyopop. Most of their early hits were from Kodansha. Yes, their quality was lacking at times, but they could also put some love and care when they wanted (Fruits Basket). Then they got into a spiral, including betting on titles like Gakuen Alice that did well on scanlation sites but poorly in sales.

    1. ^-o I just wanted to point out that there was a lot more too it then, “people weren’t buying manga during the recession.”

    2. pluss, they were find of dying before Kodansha pulled the plug.

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